Health data should make sense
GuideGoat Health was built to turn complex lab results into clear explanations, meaningful trends, and practical next steps.
Our story
Words from the Founder
Mojtaba Zare, PhD
For years, my family would ask me to review their lab results and explain what was really going on. I started collecting their labs over time, comparing results across months and years to see trends, what was improving, what was worsening, and what patterns were emerging. Based on that, I would research and suggest simple, practical changes in lifestyle and habits.
I soon discovered this wasn't just a family problem. Friends and others wanted the same thing: clear explanations in plain language and practical guidance on what to do next.
That's how GuideGoat Health was born, a platform built to turn lab results into clear insights, track changes over time, and help people take action earlier.
It started personally, but the goal is simple: to help people truly understand their health and make more confident decisions.
What guides us
Our mission
Our mission at GuideGoat Health is to help people truly understand their health by turning lab results into clear, actionable insights. We believe lab data should work for you, not confuse you, so we translate complex results into plain language, track meaningful trends over time, and surface meaningful patterns that help people act sooner.
By combining advanced AI with longitudinal lab trends and broader Health Context, GuideGoat Health empowers people to make informed decisions and adjust their nutrition and daily routines with confidence.
Who’s behind GuideGoat Health
GuideGoat Health combines deep healthcare expertise and advanced AI with a personal commitment to helping everyday people make better health decisions and support their long-term wellness.

Mojtaba Zare, PhD
Founder and CEO
Mojtaba Zare, founder of GuideGoat Health, earned a PhD in Health Informatics from George Mason University and has spent his career where advanced AI meets real-world healthcare. With deep expertise in healthcare and hands-on experience designing AI systems, Mojtaba is passionate and uniquely positioned to transform complex health data into clear, actionable insights that help everyday people improve their long-term wellness.